Big changes have been revealed for Solomon Islands destination marketing this morning with the Solomon Islands Visitors Bureau unveiling its new look ‘Solomon Is’ branding.
In fact, the Solomon Islands Visitors Bureau itself will now be known as ‘Tourism Solomons’ with their sun, island and sea logo being replaced with a new logo featuring an iconic Solomon Islands’ dugout canoe.
Solomon Islands Prime Minister Rick Hou who unveiled the new branding at an event at Honiara’s Solomon Kitano Mendana Hotel, described the initiative as a “seismic shift” in the destination’s marketing direction.
Tourism Solomons CEO, Josefa ‘Jo’ Tuamoto said ‘Solomon Is’ covered every niche the multi-faceted destination offered.
“We are confident the new branding truly characterises the destination’s identity, message, image and positioning and will provide the platform for the Solomon Islands to optimally market itself in the international arena for the next decade or more.”
Tourism Solomons CEO, Josefa ‘Jo’ Tuamoto
Josefa ‘Jo’ Tuamoto
He said the ‘Solomons Is.’ tagline could be applied to just about anything: be it an emotion, an action, a noun or adjective.
“We can also readily combine it to target specific demographics such as couples, honeymooners and families,” he said.
“Our new branding is unique. It allows every visitor to target or tag their own travel experience, exactly as they want it to be, in the process making it uniquely theirs and uniquely Solomon Islands.”
Developed by Suva based Webmedia South Pacific, the new identity replaces the former ‘So Solomons – So Different’ branding which has been at the heart of their marketing for past five years.
The strategy for the new direction has received a big tick of approval from the Solomon Islands Government cabinet who were given a sneak peek last week.
READ: Welkam to the Solomon Islands: the best kept secret on the planet
READ: REVIEW: Solomon Airlines Economy Class
