Tropical North Queensland has launched its Sustainable Travel Hub, designed to make it easy for travellers to find interactive conservation projects, immersive cultural experiences and eco-certified operators in the area.
Tourism Tropical North Queensland CEO, Mark Olsen, said that the hub, located on the destination’s website, will help travellers to understand the region’s commitment to the environment and the community through a range of resources, including blog articles and a destination video.
Consumers are becoming increasingly conscious of the impact of climate change and are seeking out sustainable tourism options that are not only environmentally responsible but also restorative, reconciliatory and regenerative.
Tropical North Queensland is a leader in sustainable tourism, with its eco-certified experiences ranking amongst the best in Australia. The Douglas Shire, for example, is the world’s first Eco-Certified Destination, while Skyrail Rainforest Cableway is one of only ten EarthCheck Masters in the world.
Tourism operators in the area have also incorporated indigenous culture into their experiences, with companies like Experience Co’s Reef Unlimited and GBR Biology partnering with local traditional owners to include their knowledge in cultural presentations and reef stewardship activities.
The Pathway to Sustainable Tourism Toolkit has also been launched to help tourism operators adopt sustainable business practices, measure their environmental footprint and plan for a more sustainable future. The toolkit includes information on certification programs, community initiatives and the region’s sustainability journey.
Olsen said that “Tropical North Queensland’s promise for greater good is about continually improving as an industry and as a region. Sustainability is not just about the environment and the journey towards Net Zero, it is also about giving back to our community.”
For more, head to: cairnsgreatbarrierreef.com/sustainable-travel
