Viewers worldwide are glued to the NT’s incredible landscapes and experiences with the new Netflix show, Territory, taking out the top global spot on the streaming service last week, setting up the NT to star as the latest set-jetting destination.
Dubbed “Yellowstone meets Succession in the Outback”, the new drama, in partnership with Tourism NT, taps into the streamer’s global reach of 277 million subscribers, creating unparalleled awareness and travel inspiration for the NT.
The UNESCO World Heritage-listed Kakadu National Park is featured throughout the series as well as Litchfield National Park and Berry Springs.
In addition, the show highlights several outback-inspired tourism experiences on offer across the Top End, such as Bullo River Station, Bamurru Plains, Finniss River Lodge and Katherine Outback Experience.
Director Greg McLean (Wolf Creek) said the NT has a special magic that makes it unlike anywhere else.
“It’s the unique combination of its tropical location, epic natural beauty, incredible wildlife, its diverse, friendly and fiercely authentic people alongside its rich, vibrant and fascinating Indigenous culture that make it a place everyone must experience in their lifetime,” he said.
Tourism NT’s current marketing campaign aims to leverage the series interest via themed travel packages with Luxury Escapes and AAT Kings.
Tourism NT Chief Marketing Officer Tony Quarmby said: “In anticipation that Territory would be top of the charts and streamed to potentially 277 million subscribers globally, the latest campaign aims to immediately convert that interest into intention to travel to the locations featured.”
For more info, head to northernterritory.com/
