Tourism Queensland is targeting locals in its first co-op campaign with Flight Centre.
Tourism and Events Queensland (TEQ) has launched their inaugural campaign as part of its three year, $6m partnership with Flight Centre, with the first campaign aimed at enticing more domestic travellers to golden state.
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TEQ CEO Leanne Coddington said: “TEQ’s objective is to increase visitor numbers, length of stay and tourism spend across Queensland destinations. This campaign sees the partnership off to a strong start and reinforces Queensland’s image as Australia’s premier holiday destination.”
The campaign was created in-house at Flight Centre HQ in Brisbane as part of their newly expanded marketing team, with ad spots honing in on different attractions across the state including the Gold Coast and outlying Islands.
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The campaign takes an integrated approach in-store across Flight Centre’s national network as well as in TV, print, digital and social.
Jann Stuckey, Minister for Tourism, major events, small business and the Commonwealth Games, said: “Flight Centre is Australia’s largest travel retailer and this campaign will keep Queensland holiday experiences top of mind amongst key visitor markets in New South Wales, Victoria and intrastate.
“The domestic marketing blitz is the first phase in a series of campaigns to be rolled out during our three year agreement with Flight Centre.”