One of the UK’s top attractions, the Wimbledon Lawn Tennis Museum, is enticing visitors with its new ‘cheeky’ Athena Girl dress display.
As part of the ‘Powerful Posters: Tennis and Advertising, 1893-2015’, the exhibition captures the rich history of tennis culture, fashions and traditions throughout the ages.
But more importantly, it features none other than the white dress featured in the world famous ‘Tennis Girl’ poster of the 1970s.
First featured on a 1977 calendar, it was later made into a poster, produced by Athena, selling more than two million copies worldwide.
The poster is so well-known that the pose has been parodied several times, even by 1987 Wimbledon champion Pat Cash.
The model, Fiona Butler, was 18 years old at the time and had borrowed the dress and racket from her friend, Carol Knotts. The dress was handmade by Knotts herself from a pattern.
In addition to the infamous dress, visitors are able to see posters dating from 1893 to the present day, among them the official poster for The Championships 2015.
The Championships was created by artist and illustrator Yulia Brodskaya, the poster is an elegant and detailed paper illustration, which brings to life the intricacies and traditions of The Championships in a design that celebrates the new start date of The Championships in 2015.
Visitors to the Museum can complete their experience by taking the exclusive Blue Badge Guide Tour of the Wimbledon grounds giving an intimate look at Wimbledon, and the delights of The Championships.
Located in London, the Wimbledon Lawn Tennis Museum is credited for attracting a number of tourists, and even received the ‘Best Told Story’ accoldade for 2014 by VisitEngland.
