Visit Qatar has launched a brand-new global campaign inviting international travellers to discover the unexpected side of the popular stopover destination as it aims to attract six million visitors annually by 2030.
The ‘Surprise Yourself’ global omnichannel campaign comes just after news of the proposed Qatar Airways minority stake acquisition in Virgin Australia and positions Qatar to take advantage of long-haul passenger traffic from Australia to Doha in 2025.
The global campaign highlights the country’s unique attractions and tourism offerings, such as Banana Island, Souq Waqif and dune-bashing in the desert, to 10 international markets, including Australia.
By targeting families, couples and friend groups audience segments under the brand platform and theme of ‘Moments That Stay With You’, Visit Qatar aims to connect emotional ties with opportunities for relaxation and adventure in a “warm, safe and inclusive environment”.
Visit Qatar will also roll out a stopover campaign in the next two weeks under the same theme.
Visit Qatar CEO Eng. Abdulaziz Ali Al Mawlawi said: “Situated at the crossroads of East and West, Qatar’s strategic location makes it exceptionally accessible.”
“This makes Qatar an ideal choice for visitors seeking a stopover destination or a safe, family-friendly holiday filled with year-round sunshine, adventure and fun for all.
“This campaign is designed to elevate Qatar’s global profile by showcasing its unique attractions and cultural richness, ultimately driving increased visitor numbers in line with our strategic tourism objectives,” he said.
For more info, head to visitqatar.com
