Some are enjoying the sexualisation of a destination, while others are dripping red with rage – either way, they’re all getting off on Lithuania’s new daring tourism ad.

The Baltic country has unveiled a new tourism campaign whereby it refers to itself as the ‘G-spot of Europe’, despite receiving strong objections from religious leaders.

Posters targeting British and German travellers show a woman laying on a bedspread map of Europe while appearing to be mid-orgasm and clutching the location of Lithuania’s capital, Vilnius.

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Beside the image, there’s quirky text that reads: “Nobody knows where it is, but when you find it – it’s amazing. Vilnius, The G-spot of Europe”.

Go Vilnius, the city’s tourism board said the poster was created by advertising students and will run for a week.

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Image: Kipras Štreimikis/Unsplash

The tourism ad aims to attract visitors between the ages of 18-35, which could explain why religious leaders and the city’s former mayor don’t quite get the humour and have asked the city to cancel or change the campaign.

“[The ad] potentially strengthens the image of Vilnius as a sex tourism city and exploits the sexuality of women.”

Vilnius Archbishop Gintaras Grusas

Although the ad hasn’t officially launched yet, it’s making the rounds on social media, suggesting there’ll be some new tourists heading to Lithuania in the coming years in search of Europe’s ‘7’.

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What do you think of the tourism ad?