People in mainland China and Hong Kong will be able to plan a trip to visit the world famous light festival by downloading a new innovative Vivid mobile app.
China is the number one inbound visitor market for NSW. In the year ending September 2014, more than 443,000 Chinese visitors stayed 12.1 million nights in NSW and spent over $1.5 billion during their stay so it makes sense for Destination NSW to promote the world famous event to the Chinese travellers.
“Destination NSW will be sharing images of some of Sydney’s most iconic buildings on its Weibo and WeChat accounts in China and encouraging followers to scan the images using the new app. In just a simple click, users will see the landmarks come to life in 3D renders, projections, and a stunning video of Vivid Sydney highlights”
Sandra Chipchase, Destination NSW Chief Executive Officer
“We’re also inviting followers to enter a competition to win a trip to Sydney and Regional NSW by sharing their favourite Vivid Sydney images using the hashtag #vividsydney.
The Vivid Sydney augmented reality application is available for Apple and Android users to download in Hong Kong and mainland China.
“This is a fantastic initiative to further engage with the 121,000 plus Weibo followers and 17,000 plus WeChat followers Destination NSW has in China. The app will also be promoted and shared though partnering social channels, with a potential reach of up to 18 million Chinese consumers.
The Vivid Sydney augmented reality application is available for Apple and Android users to download in Hong Kong and mainland China.
Owned and managed by the NSW Government’s tourism and major events agency Destination NSW, Vivid Sydney is set to once again transform the city into a colourful canvas of light, music and ideas for 18 nights from 22 May to 8 June.
For more information on Vivid Sydney visit www.vividsydney.com.