Tourism Western Australia has revealed it has a new focus on India, a country that has the potential to grow into a key market for in the state.

For the first time, Tourism WA has committed funds to market Western Australia in India and what’s more, they will appoint a dedicated marketing representative based in Mumbai.

“The State Government is serious about growing WA’s tourism industry, and entering a new market such as India, with the potential to deliver thousands of more visitors, will help us achieve that goal,” Western Australia Tourism Minister Paul Papalia said.

The Minister is also delivering business cases to six Indian airlines in a bid to attract a direct service between India and Perth.

“We are working with Perth Airport to secure a direct air link between Perth and India, and this marketing activity will help promote WA and create even greater demand for these flights once they begin.”

Western Australia Tourism Minister Paul Papalia

India is currently WA’s 10th biggest market in terms of visitors, with the State attracting 28,200 Indians in the year ending March 2018.

Those visitors spent $68 million during their stay, making India the ninth largest market in terms of spend.

So how will WA be promoted in India? One word. Cricket. The push will include a marketing deal with Thomas Cook, offering travel packages to Perth for the first-ever cricket test match at Optus Stadium from December 14 to 18, 2018.

Activities to do and see around Perth, Fremantle and Rottnest Island will also be showcased in India through visiting sports media, social media influencers and media content partnerships during the historic Perth test.

Renowned Indian cricket commentator, Harsha Bhogle will share his experiences with his millions of followers on social media throughout the duration of his stay in Western Australia for the test.

Do you think the campaign will be work? Let us know below.