Tourism Australia It's Our Best Shot Campaign
Tourism Australia It's Our Best Shot Campaign

Chris Hemsworth joins Emirates in ultra-futuristic Expo 2020 campaign

Need more Hemsie in your life? Well, Emirates has released a new global campaign, inviting visitors to Expo 2020 Dubai, fronted by Aussie actor and celebrity powerhouse himself.

Need more Hemsie in your life? Well, Emirates has released a new global campaign, inviting visitors to Expo 2020 Dubai, fronted by Aussie actor and celebrity powerhouse himself.

With less than 30 days to go until the opening of Expo 2020 Dubai, “the world’s greatest show”, Emirates is inviting visitors to experience the endless possibilities it provides in a new global campaign.

Fronted by crowd favourite Thor, aka Chris Hemsworth, the campaign illustrates the ultra-futuristic themes and incredible experiences in-store at Expo 2020 Dubai when it opens its doors to the world on 1 October.

And, although we, here in Australia, most likely won’t be able to travel within the month for the opening of the Expo, we should be able to catch it next year, as it runs until 31 March 2022.

Happy days!

In the dreamy-futuristic, Willy Wonka-esque ad, Hemsworth transports viewers from the iconic beaches of Dubai and through its awe-inspiring skyline to the Expo 2020 Dubai site, bringing to life the celebration that awaits.

The ad shows the seamless transition and interactions between people and a fantasy world of future possibilities – including re-creations of interactive jungles and forests, and a Mars mission, all representing just how much humanity has to offer during the event.

The musical soundtrack for the campaign, ‘Pure Imagination’, was reworked, modified and reinterpreted by a 70-piece orchestra and features a children’s choir.

The ad was fittingly directed by two-time Oscar-winning director Robert Stromberg, whose film credits include Avatar, Tim Burton’s Alice in Wonderland, and Disney’s Maleficent.

The graphics were brought to life by multi-Oscar award-winning visual effects and production company MPC (Moving Picture Company).

Dubai Expo

Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General, Expo 2020 Dubai said: “Expo 2020 Dubai will be one of the greatest must-see events in the world.”

“In addition to impressive marquee pavilions that immerse visitors in the themes of mobility, sustainability and opportunity, and 191 amazing country pavilions, there will also be an unforgettable celebration of music, art and culture with a packed entertainment programme, unique culinary experiences, and much more.”

Hemsie also remarked on the importance of EXPO 2020 in shaping a brighter future.”

“We all have the power to shape a better future, and the last year and a half has shown us that the possibilities are endless when we put our minds together.

“At Expo 2020 Dubai, the world will come together in the spirit of collaboration to provide real-life solutions that will benefit future generations. If you’re able to travel and you feel it’s safe, I sincerely hope you can make it.”

Emirates Crew

As the Premier Partner and Official Airline of Expo 2020 Dubai, Emirates’ customers visiting or travelling through Dubai, anytime from 1 October 2021 to 31 March 2022, will be eligible to receive a free Emirates Expo Day Pass for every flight ticket booked with Emirates.

The offer is applicable across all classes and extends to tickets booked through Emirates for flights on flydubai and customers travelling to anywhere on Emirates’ global network with a connection time of at least six hours in Dubai.

Click here for more information.