Global travellers have spoken… in Flight Centre’s new look at the world’s top holiday hotspots – a study that probed how likely the brand’s customers were to recommend their recent travel locales as must-visit destinations.
After surveying over 170,000 holidaymakers from Australia, New Zealand, South Africa, Canada and the UK, Flight Centre has revealed its global customers’ favourite destinations around the world – and there were a few surprises uncovered.
Topping the list of the top city destinations among Flight Centre clients globally is Perth, which scored a whopping 96 per cent satisfaction rate among those polled. Brisbane and Queenstown are the next favourite cities.
The top country destination globally is Portugal, which earned a similarly positive response (94 per cent satisfaction rating) among Flight Centre customers.
Following the Iberian nation on the list is perhaps the surprise inclusion (though maybe not for those who’ve been to the idyllic Pacific nation) of the Cook Islands, followed by Australia and Japan.
Australian faves
Among Aussie FC customers, Kiwi adventure playground Queenstown took out the most preferred city destination, with a 94 per cent satisfaction rating, while Japan, unsurprisingly, is currently the favourite country (92 per cent).
Flight Centre’s Kiwi customers chose the Cook Islands (95 per cent) and the Gold Coast (96 per cent) as their most recommended spots, while South African clients love Australia (97 per cent) and Perth (98 per cent) the most.
FC’s UK customers also chose Australia as their most preferred country destination (95 per cent).
“The Gold Coast is a great close-to-home holiday destination for a range of age groups, and plenty of Kiwis also have family living there which often brings them back to that part of the world regularly,” Flight Centre New Zealand General Manager Heidi Walker said.
“The Cook Islands can be seen as an easy country for Kiwis to travel to with a short flight time and the same currency as us.”
Walker added that the findings reveal a diverse mix of favourite destinations among the brand’s customers.
“There were some surprising results that go to show it’s not always the traditionally popular destinations that have something special to offer travellers,” she remarked.
The results of the study came from Flight Centre’s FY24 global customer survey, with destinations requiring at least 500 responses to qualify.
Eye on Flight Centre
Flight Centre Travel Group (FLT) recently upgraded its Total Transaction Value (TTV) and profit guidance for the 2023/24 financial year (FY24), in good news for Australia’s largest travel agency group.
Around 2,500 of Flight Centre Travel Group’s top performers worldwide along with support staff, suppliers and partners also recently travelled to Lisbon for FCTG’s annual Global Gathering 2024 for three days of sun, sangria and fun plus some formal awards and a conference following EOFY events in Australia and the UK.
Destinations most recommended by Flight Centre customers
