Darwin will host 300 travel advisors from key international markets around the world to experience the nation’s tourism offerings for Tourism Australia’s signature event, G’Day Australia 2026, in October.
Advisors will travel to Darwin to meet tourism operators from around the country at the G’Day Australia 2026 event before visiting other destinations around Australia as part of a Down Under famil trip.
The advisors are a part of Tourism Australia’s Aussie Specialist Program of around 36,000 travel agents from more than 100 countries who are experts in selling Australian holidays to international tourists.
G’day Australia was last held in Perth in 2024 and advisors who attended were estimated to sell an additional $30 million in holidays to Australia in the 12 months after returning home.
G’Day Australia 2026 will be delivered by Tourism Australia in partnership with Tourism Northern Territory.
It follows the launch of the most recent iteration of Tourism Australia’s ‘Come & Say G’day‘ international marketing campaign.
Federal Trade & Tourism Minister Don Farrell said: “G’day Australia brings the agents who are selling Australian holidays to our shores so they can share firsthand how wonderful the natural attractions, food and drink and cultural experiences we have to offer truly are.”
“The Aussie Specialist Program, combined with events like G’day Australia 2026, give us an edge over other destinations around the world. We can’t wait to welcome 300 agents to Darwin next year,” he said.
NT Tourism & Hospitality Minister Marie-Clare Boothby added: “We’re proud that the Northern Territory will host G’day Australia next year for the first time ever, putting our destination front and centre on the global stage.”
For more info, visit tourism.australia.com
