Globus family of brands (GFOB) Head of Marketing Asia Pacific, Chris Fundell, has announced his resignation.
Marking the end of a ten-year tenure leading the tour and river cruise operator’s marketing division, Fundell’s last day with GFOB will be 29 August 2025.
Chris joined GFOB in 2015 as National Marketing Manager, eventually expanding his role to spearhead the marketing strategy across the entire Asia Pacific region.
GFOB Managing Director Asia Pacific, Chris Hall, said Fundell has made a “very significant contribution” to the company over the past decade.
“In this role, he strengthened GFOB’s brand awareness and responded nimbly in some of our industry’s most challenging times,” he remarked.
“He was integral to pivoting our product offering and marketing channels to drive revenue and accelerate growth through and out of Covid, contributing to the overall success of the Globus family of brands.
“Chris has been focused on using data-driven insights and applying his deep industry knowledge to shape our brands’ marketing strategies.
“We are sorry to see him go and we wish him all the best with his future endeavours.”
During his time at GFOB, Fundell led a number of high-impact campaigns across consumer and trade marketing, helping drive brand visibility for GFOB’s portfolio, which includes Globus, Cosmos and Avalon Waterways.
He also brought innovation to trade engagement, notably with the creation of the industry game show, ‘Travel Champions’.
Reflecting on his journey, Chris expressed his pride in evolving the marketing team and transforming their approach from traditional methods to leveraging MarTech, digital strategies and data to drive growth.
“Across the past ten years at GFOB we’ve launched many innovative campaigns, driving a lot of engagement and having a few laughs along the way which our trade partners love,” Fundell said.
“I’ve had the privilege of working with some amazing people across the teams at GFOB here in ANZ and with our global colleagues.
“Together we’ve evolved the marketing set up to be data driven and agile, growing new distribution channels, improving brand awareness and growth.”
GFOB is currently accepting expressions of interest for the role via hr@globusfamily.com.au.
In May, Globus just announced that it will reduce the number of its touring styles from 12 to just three: Classic, Independent and Small Group Discoveries. Read more about that here.
For more info, visit www.globus.com.au.
