Intrepid Travel, the world’s largest B-Corp-certified travel company, has launched its biggest global brand campaign yet, ‘Good Trips Only’, delivering on its promise to provide trips that are good for travellers, the places they go and the communities they visit.
The inaugural edition of the campaign also features the release of an Intrepid film – the first in a series featuring immersive reflections of the multitude of moments travellers experience with Intrepid.
The feature destination is Morocco and shares the experience of a small group of Australian travellers exploring the good food, good views, good friends and good times of the North African country.
Reflecting on the new campaign, Natalie Placko, General Manager of Global Marketing & Brand at Intrepid, said, “Intrepid has always viewed travel as a force for good, and this new campaign really elevates this message by showing travellers there is a way to travel that is not only good for them, but also for the wider community and places we visit.”
“Travellers are guaranteed to have soul-defining and life-changing experiences on our trips, and we believe the only way for travellers to feel truly good when they travel is by doing it mindfully, purposefully and sustainably”.
“This first phase of our ‘Good Trips Only’ campaign is only just the beginning as we intend on expanding the campaign to feature other top Intrepid experiences to show we always deliver good trips, no matter the destination,” said Ms Placko.
‘Good Trips Only’ is the most extensive global brand campaign Intrepid has ever done in its 34-year history from a marketing channel perspective.
The campaign also features Melbourne-based Travel agent and influencer Jake Cassar.
The campaign launched in Australia and New Zealand on 27 February and will run throughout March and April across a variety of channels, including out-of-home, digital, cinema, television, radio and print.
For more, head to www.intrepidtravel.com/au/good-trips-only
