Chimu is turning Black Friday green and imploring consumers to swap material goods, which are inevitably thrown away, for sustainable travel memories that last forever.
The phrase ‘Black Friday’ was coined in Philadelphia to describe the day after Thanksgiving when people returned to the roads after the break. It described the heavy and disruptive pedestrian and vehicle traffic this day conceded to.
Today, Black Friday represents rampant consumerism as people flock to shopping centres in their droves to purchase sale goods – a concept which Chimu Adventures are against.
Chimu’s Green Friday campaign will run between 29th November and 6th December.
It will demonstrate Chimu’s opposition to the traditional commercialism of Black Friday through the promotion of its most sustainable travel experiences in Antarctica, Patagonia, the Amazon, and the Galapagos Islands.
Chimu’s Green Friday premise is simple
- Swap the shopping centre for the comfort of your own computer/telephone call with your travel agent.
- Book a holiday that is socially and environmentally sustainable.
- Travel somewhere incredible.
- Still receive an amazing discount of up to 40%.
For every booking made during this period, Chimu will also Buy a Bale for drought-affected farmers in Australia.
They hope the rest of the industry will join them in turning Black Friday green in 2020.
In the meantime, Australian farmers still need help, as do the human and animal fire victims. They urge the travel industry to join them now in choosing a cause and giving generously during the month of December.
Green trips with Chimu
Ocean Endeavour
Green Friday will see the promotion of Chimu’s own Antarctic ship, the Ocean Endeavour, which has key sustainability measures in place.
Chimu will be establishing an industry first with climate-neutral Antarctic expeditions by carbon offsetting and neutralising every departure on this ship; plastic reduction measures aboard the Ocean Endeavour include no plastic straws, the provision of soap and shampoo dispensers in guest cabins, the supply of a reusable water to refill at water stations, and a vision to eliminate the use of plastic entirely; and Chimu is working with SeaGreen on recycling initiatives and waste minimisation in the gateway city of Ushuaia.
READ: OCEAN ENDEAVOUR: What To Expect On Chimu’s New Antarctica Cruise
The campaign will also focus on the Tierra hotel collection in Chile. Located in Atacama, Chiloe and Patagonia these hotels have channelled innovative architecture to blend into their distinctive landscapes and use LED/thermal efficiency to reduce their environmental footprint.
READ: ECO-EXPEDITION: Chimu Helps Agents Identify Sustainable Experiences
“We want Chimu travellers to make conscious decisions about the holidays they are taking and urge our industry counterparts to join us.”
Chad Cary, Chimu’s Co-founder
Click here for more details about Chimu’s Green Friday campaign.