Hawai‘i Tourism Authority has released the 2019 visitor statistics, showing 288,464 Australian visitor arrivals to Hawai‘i, a year-on-year decline of 11.3%.
However, despite the decrease, it’s not doom and gloom because the already strong repeat visitation rate increased to 53.3% in 2019, meaning Aussies just can’t get enough of this beautiful Pacific island state.
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Giselle Radulovic, Country Manager Australia for Hawai‘i Tourism Oceania said the 2019 repeat visitation result was a promising increase and suggests Australians are aware of the diversity of experiences in Hawai‘i.
“Hawai‘i has always had great return visitation from Australian travellers, and in 2019 we saw over 150,000 Australians choosing to return for a holiday. This result reflects Hawai‘i Tourism Oceania’s strategy to portray that every holiday in the Hawaiian Islands can be different from the last,”
Giselle Radulovic, Country Manager Australia for Hawai‘i Tourism Oceania
In December 2019, Australian travellers had maintained a consistent average length of stay of 9.48 days, with the largest demographics being families and multi-generational family groups, followed by couples.
Average spend remains the same for Aussies visiting Hawai’i, despite the decrease in AUD. *sobs*
“Australians stay a long time in Hawai‘i, between 9 and ten days and are the third-highest spending market after Chinese and Korean visitors. In 2019, spending increased for food and beverage, entertainment and recreation, showing that Australians are focussed on learning and discovery, as well as relaxing and spending time with family and friends,” Ms Radulovic said.
#VisitKauai for a breath of fresh air. #LetHawaiiHappen pic.twitter.com/QJsaQcRs8d
— Hawaii (@gohawaii) September 3, 2019
2020 will see Hawai‘i Tourism Oceania shining a spotlight on ‘Aloha spirit’ Hawaiian culture, amazing natural resources, and responsible tourism.
The Sea Cleaners project is back this year with even more countries involved. We can’t wait to see how much litter the marine conservation legends can remove from our Oceans this year.
Also, GET EXCITED because there will be a mega fam for Aussie travel agents this year that will visit multiple islands. Watch this space for more deets, coming soon.
Click here to check out the full 2019 visitation figures for the Hawaiian Islands.