New domestic airline player Bonza has made what it’s calling “the largest launch announcement in Australian aviation history” by revealing its route map, airport bases, head office location and all-digital approach.
In a raft of announcements from incoming domestic player Bonza, the new airline has named The Sunshine Coast Airport as its base with an initial two aircraft and Bonza’s head office.
Melbourne Airport has been named the second airport base to welcome two of Bonza’s fleet of Boeing 737 MAXs.
In total, twenty-five routes will take Australian travellers, including only one capital city, to 16 destinations on the South and East Coasts.
Ten of the destinations are in Queensland bringing more connectivity and competitiveness to the state as tourism resumes.
“Since announcing Bonza to the world late last year, we’ve always said we wouldn’t just fly between Australia’s three largest cities and instead give people in the regions more choice. Today we deliver on that promise, with the largest launch announcement in Australian aviation history,” says Tim Jordan, CEO of Bonza.
To mark the launch, Bonza also unveiled its brand new 737 MAX aircraft with finishing touches applied. The purple theme was continued on the Sunshine Coast with the Big Pineapple going purple to mark the news.
Bonza says its new head office at the Sunshine Coast Airport the office won’t be a traditional set-up and instead is being coined the ‘Bonza Backyard’.
“The Bonza Backyard at Sunshine Coast Airport provides us with an ideal base for our virtual workforce to come together – just as Aussies do in their own backyards,” said Jordan.
Jordan also shared Bonza’s decision to advocate for a paperless experience, with the launch of its own app saying its commitment to technology is part of a broader focus on customer experience and sustainability.
“We encourage everyone to download the new app to be the first in the know for flights going on sale, fare sales, destination news and travel tips. We are also giving people the chance to win flights”.
Once all functions are added to the app in the coming weeks, it will be where Aussies can plan, book and manage their bookings.
Flights are due to go on sale within the next two months, with Bonza’s first flight targeted for a mid-year take off subject to regulatory approval.
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