Over 30 luxury hotels and resorts are heading to Sydney next week to showcase their products at an event giving Australian luxury travel advisors first hand access to some of the world’s best products.

“With over 30 Virtuoso Partner hotels and resorts on show, the Australian Virtuoso Travel Week event will give local Virtuoso advisors the most up to date information on some of the most sought after luxury hotels across the world – without having to leave Sydney,” Virtuoso Asia-Pacific Managing Director, Michael Londregan said.

“Virtuoso is ahead of the curve in understanding what today’s luxury traveller is seeking and the trends shaping our partner hotels”

Michael Londregan, Managing Director, Virtuoso Asia-Pacific

Mr Londregan said Virtuoso has identified five trends for international luxury travel 2016 including:


1. Larger Suites and Villas


Multigenerational travel is the hottest trend of 2016, according to the Virtuoso Luxe Report.

Hotels are responding to the demand for group lodging by offering extremely large suites and villas.

In Virtuoso’s portfolio: an 11-bedroom suite opening this year at The Ritz-Carlton Grand Cayman that will be the biggest in the Caribbean, the largest penthouse suite in the U.S. at New York City’s The Mark at 12,000 square feet, and Four Seasons Nevis offering guests 40 villas.


2. Experiences that Create a Sense of Place


Bavarian Castle

Voyagers today place great value on experiences that will create memories to last a lifetime.

Virtuoso’s collection of hotels and resorts offer an array of authentic experiences that are distinctive to their destinations.

As a result, Virtuoso clients can enjoy everything from world-class concerts at Schloss Elmau, a historic Bavarian castle; to a Western cattle drive at The Lodge & Spa at Brush Creek Ranch in Wyoming; to a private coffee-tasting experience at El Silencio Lodge & Spa in Costa Rica.


3. Lifestyle Hotels


As Millennials blaze a new trail in the luxury travel world, Virtuoso has grown by selecting properties appealing to that demographic.

Exciting brands such as Andaz and W Hotels are represented in the portfolio, which has also recently welcomed its first Conrad hotel (in the Algarve in Portugal) and first Edition hotel (in New York City).


4. Virtuoso Preview


Current participants include the Ritz Paris. Image Source: The Pursuitist

Luxury travellers want to be the first to discover the globe’s hottest new properties and if they can get exclusive access and perks, even better.

Virtuoso offers just that through its pioneering Preview program, which introduces emerging or reemerging hotels and resorts to the clientele of its elite travel advisors.

Six years after its birth, Preview continues to support properties from world-class luxury brands during their pre-opening phase and debut.

Current participants include the Ritz Paris and Faena Hotel Miami Beach.


5. Broadening Global Appeal


Virtuoso is catering to this diversity with new hotels in Brazil.

In the past year, Virtuoso has expanded its network of worldwide members, adding its initial travel agencies in Asia, Africa and the Middle East, as well as growing its presence in Europe.

To get ahead of the demand for destinations that appeal to those markets, the Hotels & Resorts program has invited properties in strategic locations to join the network.

New hotels in Cyprus (popular with Europeans) and Paraty, Brazil (a favorite of South Americans) are just two examples of how Virtuoso is catering to this diversity.


Travel writers are invited to attend the Sydney leg of ‘Virtuoso Travel Week’ Roadshow which will take place on Thursday 17th March from 2.30pm at Dockside, Cockle Bay Wharf, Darling Harbour.

Are there any additional trends you’ve seen in the luxury market for 2016?