AccorHotels is celebrating fresh partnerships with Serena Williams and Tennis Australia which will allow them to serve up premium tennis events to their guests.

A new three-year deal with Tennis Australia makes AccorHotels the exclusive Hotel Accommodation Partner of the Australian Open.

On top of this they will once again get to call the great Serena Williams their Official Ambassador in Australia over the January Grand Slam event.


The multi-million-dollar deal means that AccorHotels will have access to tickets for VIPs, media and LeClub AccorHotels loyalty members for the event.

It also opens up opportunities for behind-the-scenes tours, trophy appearances at the Sofitel Melbourne on Collins, speaking engagements with former players and brand activations at the event.

“We are so excited to continue our relationship with Serena and the Australian Open,” Michael Issenberg, Chairman & CEO AccorHotels Asia Pacific said.

“There are few sportspeople in the world as aspirational as Serena and the Australian Open remains one of the most watched tennis events in the world, so it was a simple decision for us to extend this valuable partnership.”

Michael Issenberg, Chairman & CEO AccorHotels Asia Pacific.

Named World #1 eight times, Serena Williams holds 39 major titles – more than any other tennis player in history – male or female.

In addition to her prowess on the tennis court, she is a role model for female empowerment, having been named Sportsperson of the Year and graced countless magazine covers over the years.

“As the largest hotel operator in Australia, AccorHotels is always looking for ways to champion tourism to this beautiful country and the Australian Open is truly one of the most outstanding sporting events in the world,” Micheal said.

Are you clients heading to the Australian Open next year?