Wondering what trends will underpin luxury travel in 2019? We’ve got the down low on what luxury travellers want. And it looks a little something like this: small and boutique, once-in-a-lifetime experiences, cultural encounters and #instaworthy locations.

According to joint managing director of The Goldman Group, Anthony Goldman luxury travel is no longer the reserved for the very wealthy.

The luxe travellers of today are younger, more adventurous, travelling with family and travelling more often.

Image: Douglas Sanchez/Unsplash


“We still service top tier clients for whom money is no object, however, more and more, we are managing bookings for younger clients who are happy to invest in once-in-a-lifetime experiences before financing children or a mortgage”.

Joint managing director of The Goldman Group, Anthony Goldman

He said families were another luxe travel group growing – especially those seeking new adventures which are both experiential as well as educational.

Goldman says while Australian travellers are always keen to experience ‘the next big thing’, when it comes to luxury travel, big is no longer beautiful.

“Small and intimate is in, and the current view among luxe travellers is ‘good things come in small packages’,” he said.

This is translating into increased demand for bookings onboard smaller cruise ships visiting boutique ports, customised small tours such as those delivered by Abercrombie and Kent, and bespoke experiences such as exclusive openings and private exhibitions.

Another key trend is travelling to Instagram-able destinations to document travel experiences.

“We are increasingly receiving booking requests from Instagram and we sell on the social platform. We receive direct messages from customers saying, ‘I want that’,” he said.


“Hotels are also creating more and more Instagram-able experiences, enabling the capture of special moments to be shared with followers. Instagram as a platform has really influenced the way younger generations research and undertake travel”.

Multi-generational travel is also trending, and families are increasingly seeking immersive cultural experiences, off the beaten path, which deliver authentic connections with locals.

Goldman believes destinations which will top the charts for families in 2019 include: Iceland, Galapagos Islands, Cuba, Antarctica, Botswana and Mongolia.

Do you agree with this forecast? Let us know below.