Best Western is getting a complete makeover, with the company announcing a new family of logos and a new company name that better reflects its variety of accommodation offerings.
The news was released this week by Best Western International’s leadership team in front of hotel members in Hawaii at the company’s annual convention.
As part of changes, the company will be known as Best Western Hotels & Resorts, which President and CEO, David Kong, says embraces the companies future and broadens its appeal.
The tired branding will be replaced with the new blue and white ‘BW’ logo, the first logo change since 1993. Other brands will also receive new imagery and can be seen in the image below.
The new logos emphasise the brand’s initials — BW — which will be used across all communications channels and optimised for digital media and mobile applications. They were created after sifting through two years of research and feedback from travellers, travel buyers, partners and Best Western’s global hotel owners.
“For more than two decades, Best Western has had a familiar, recognisable, and visible logo. But with our investments in this 69-year old brand during the last ten years, we need to make consumers aware of the exciting improvements,” Kong said.
“We are embracing our future with a completely reimagined brand identity that clarifies our hotel and resort offerings and broadens our appeal with a contemporary and energetic look.”
David Kong, Best Western Hotels & Resorts President & CEO
Best Western Australasia’s Chief Executive, Rob Anderson, added that the rebranded logos are ‘modern’ and designed to show the difference between the different brands.
Adoption of Best Western’s new logos are expected to be official in mid-November upon approval by Best Western hotel owners in North America.
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