roomsXML says it blitzed through another Arabian Travel Market (ATM) last month, securing meetings with over 400 Travel Agents.
As well as demonstrating product and explaining the value proposition of using roomsXML’s superior inventory, the key message for 2016 was “develop and work under one’s own brand rather than depending on someone else’s”.
Managing Director, roomsXML Solutions Limited India, Prakash Bang explained that when consultants are tied to a third party brand, they lack the “flexibility to work as per changing market dynamics”.
“They have no options but to depend on the inventory, mark-ups, vendors, etc. that are offered by the principals.”
Prakash Bang, roomsXML Solutions Limited India Managing Director
“Worst, when the relationship comes to an end, the travel agent needs to go back to the drawing board.
“The better option is to have one’s own brand.”
Bang further added that Travel Agents have the option of not choosing to work with the company’s feed because there’s no binding.
“They can be with us as long as we are competitive and have a service that keeps them happy.”
“This transparency and openness gives agents the flexibility they need whilst keeping us sharp.
“At roomsXML.com, innovation is the key differentiator. That’s what keeps us leading the pack.
“Till date we have introduced 11 specific features that are the industry’s first – and many of them are yet to be emulated.”
During ATM the group additionally strengthened its relationship with a number of highly-regarded travel technology companies.
