We told you it was on its way, and now luxury lifestyle hotel SO/ Auckland has rolled out the red carpet, welcoming guests and nosy neighbours to eat, drink, stay and play in the heart of the city.

Renowned Kiwi fashion innovator WORLD has provided flair throughout the hotel as the signature design partner for this very individual, designer hotel.

This can be seen in the hotel’s bold emblem design, which reflects the volcanic history of Auckland, the natural beauty of New Zealand and the history of the building itself.


SO/ Auckland occupies the former Reserve Bank and is the seventh addition to the SO collection and the first in the Pacific region,

Playing on the volcanic theme, guests can choose their room design style from Vapour, Liquid and Solid while an entire floor is dedicated to Penthouse Suites.



“We’re ecstatic to finally open the doors to Auckland’s most audacious hotel.”

 SO/ Auckland General Manager Stephen Gould.

The Mixo Bar on the ground floor is home to the hotel world’s first Mega Chandelier and HI-SO rooftop bar has expansive views of the Waitemata Harbour and Rangitoto Island.


The oh so fine Harbour Society restaurant on the 15th floor is home to renowned French Chef Marc De Passorio.

And what’s a designer hotel without the most indulgent of spas? SO/ Spa is bringing the big guns (and potions) to answer all beauty, wellness and relaxation prayers.

Each of the hotel’s 130-rooms includes its own luxurious bath, an abundance of natural light, a separate rain-shower, on-demand, in room technology, complimentary non-alcoholic mini bar and Wi-Fi, a flat screen TV and a choice of harbour or city views.


The hotel is also home to the Club Signature lounge, SO/ Fit and an indoor heated pool, and has a café opening early 2019.

Are you SO keen to check this new hotel out?