Travelodge Hotels, one of Australia’s most established and trusted accommodation brands, has launched a brand-wide refresh this month across many of its hotels in Australia and New Zealand, changing the face of Travelodge Hotels forever.
The rebranding is an attempt to appeal to the modern smart traveller who values the essentials over the extras.
Speaking at the Travelodge Relaunch Event this morning in Sydney, Group Director of Marketing at TFE Hotels, Emma Fraser, relayed the brand’s new focus on creating a ‘Refreshingly Simple’ hotel experience for guests. Unnecessary extras are discarded and replaced with all the elements that make for a comfortable stay, including a great location, reliable hot showers, comfy beds, a hearty breakfast, kitchenettes and a 11am check-out. A strong sense of humour pervades the new rebranding, creating a warm and inviting atmosphere throughout.
“At Travelodge, location and comfort has always been top of mind, alongside exceptional service from our hotel team. That level of quality and comfort isn’t going anywhere, but what we know guests want is being prioritised, without taking away the superior value and personal service, which our guests have come to expect, all delivered with a fresh dose of humour.”
Emma Fraser, Group Director of Marketing at TFE Hotels
With Wi-Fi or internet access readily accessible throughout the hotel, Travelodge Hotels are set up for both business travellers looking to set up office and leisure travellers looking to set up a base away from home.
For over 40-years, Travelodge Hotels of TFE Hotels has consistently met the needs of the savvy business and leisure traveller looking for comfort, friendly service and excellent value. The refresh program recognises the changing needs of these travellers, giving these guests the service, value and facilities they need for a comfortable stay.