Starwood Hotels & Resorts are set to debut its iconic W Hotels brand in Brisbane in 2018.
The global hotel company signed the deal with Shayher Leisure Holdings and has said the property at the western end of the CBD will be part of a mixed-use development. Today’s signing marks the re-entry of the W brand to Australia, after leaving its Sydney Woolloomooloo Wharf hotel in 2007.
“W Brisbane marks a significant milestone for Starwood, bringing the dynamic and innovative W brand back to the Pacific Region,”
Regional Vice President, Starwood Pacific Hotels & Resorts, Sean Hunt, said.
“W Hotels is currently experiencing a wave of growth worldwide and having its presence here in Australia will provide a strong foundation for its continued expansion both locally and across the region.We are delighted to embark on this project in partnership with Shayher.
W Brisbane will offer 305 stylish guestrooms, including 25 suites and an Extreme Wow Suite, the W brand’s reinterpretation of the traditional Presidential Suite.
It joins Starwood’s 14 properties in Australia, as part of a pipeline of 15 W Hotels set to open in the Asia Pacific region before 2019. Over the next four years, W Hotels will debut in Beijing, Shanghai, Kuala Lumpur, Mumbai and Jakarta, among other Asian destinations.
“We are excited to be working with Starwood on this prestigious development project and the re-entry of W Hotels, which will bring a new level of luxury and service to Brisbane’s hospitality scene,” Group Director, Shayher Group of Companies, John Lin, said.
“Our vision was to create a hotel which will set a fresh lifestyle standard in this rapidly growing city. W Brisbane will be a stylish addition to the up and coming riverside area, and we are confident that the W brand, with its outstanding reputation, will appeal to the new generation of domestic and international visitors to the city.”
The new development will be comprised of three separate towers — W Brisbane will occupy one tower, while the other two towers will be used for premium office and commercial space and high-end residences. The development will also feature podium level retail outlets.
Brisbane has recently been under the spotlight with a slew of new hotel developments earmarked for the city. ibis announced yesterday it plans to build its biggest property yet in the CBD.
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