The famous West Hollywood hotel Chateau Marmont in Los Angeles is to be reborn as private, members-only property. But will the Rock ‘n’ roll legacy continue? Probably.
From breakdowns and celebrity overdoses to outrageously wild parties, the Marmont’s reputation for hedonistic decadence precedes it.
And now, in light of COVID-19 and under a new business model, the story continues in a different direction as Chateau Marmont is set to become members-owned.
In addition to the hotel’s stunning accommodation, members will have exclusive access to a private dining area and dedicated staff. They also will be able to leave personal belongings behind for extended periods as they come and go from the Chateau.
Chateau Marmont is aiming to complete its transition over the next year or so, with owner Andre Balazs reportedly planning to expand his upscale private hotel concept to New York, Milan, London, Paris, Singapore and Tokyo, and resort destinations such as the South of France.
Before the pandemic, approximately 70% of Chateau Marmont’s clientele were repeat guests with the property mainly already operating as a members-only hotel.
The Chateau is currently only booking guests that are already known to the hotel or who come with a recommendation of a known guest due to COVID-19 concerns.
Back in the day, the Marmont was a major magnet for famous musicians the planet over. It was within those hotel walls that Lily Allen wrote songs for her album, where Led Zeppelin drove Harley Davidson’s through the hotel lobby and where the Red Hot Chilli Peppers cut vocals for their song By the Way.
On their way out, Led Zeppelin also left a trail of destroyed TVs and got themselves a lifetime hotel ban in the process.
This is the hotel where Britney Spears shaved her head in 2007, where Lindsay Lohan ran up a US$46,000 dollar bar bill and James Dean jumped out of a closed window to earn his place in the movie Rebel Without a Cause.
Johnny Depp and Kate Moss also gave the hotel a good nudge, claiming that they made love in every room of the hotel with exuberant parties and wild lovemaking the norm for their ‘staycations’.
This was (and still no doubt will be) a hotel where anything goes, it was said: “If you must get in trouble, do it at the Chateau Marmont”. Discretion was always guaranteed.
Such an integral part of Hollywood history has also had its fair share of the spotlight as it has been the backdrop to many movies.
One of the most famous is Sofia Coppola’s Somewhere where Stephen Dorff’s character takes up residence in the hotel.
Reflecting real-life part of The Doors is shot there showing Jim Morrison’s fondness for a drink at the bar and it also makes an appearance in Academy Award-winner La La Land.
Owner Balazs’ hospitality portfolio also includes the Mercer Hotel in New York, Chiltern Firehouse in London and the seasonal Sunset Beach in Shelter Island, N.Y.
Oh to be famous.
Find out more: Chateau Marmont
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