A new travel name promises to turn ‘the amazing’ into the breathtaking for travellers exploring Australia’s most legendary locations.
There’s a new name in the Aussie travel game with Journey Beyond fast positioning itself as the country’s “leading experiential tourism group’’ giving holidaymakers access to legendary locations.
The local business owns and operates some of Australia’s most famous tourism brands – The Ghan, Indian Pacific and The Overland in the Great Southern Rail stable as well as Cruise Whitsundays and Rottnest Express – and is aiming to “take guests beyond, to ignite their imagination, and transform amazing into breathtaking’’.
With access to these iconic names the company promises tourists the chance to explore right across the continent, from coast to coast and through the outback, and “further incredible experiences’’ are set to join the group in the future.
To celebrate Journey Beyond has launched a new website, which inspires Aussie holidays by highlighting both destinations and experiences, and is gearing up to unveil a fresh lifestyle magazine.
The inaugural cover features social butterfly Lindy Rama-Ellis on the Whitsundays’ Whitehaven Beach and includes interviews with Aussie roots singer Xavier Rudd, chef Luke Mangan, and Gavin Wanganeen the former AFL star making an impact on the art world.
Future editions will throw a spotlight on special destinations, profile great Australians, and showcase the regional food and wine scene “one plate at a time’’.
Journey Beyond has business development teams in Adelaide and Sydney, with staff eager to help travel agents and their customers “create extraordinary itineraries and experiences’’, and there are details about the curated collection of trips on the website.
This online resource is described as “a stepping-off point to explore and discover the hundreds of immersive tourism experiences on offer’’ around the country through great rail and maritime journeys as well as outings visiting landscapes that define the continent.
Great Southern Rail operates three of the world’s great train journeys with the Indian Pacific crossing the country between Sydney and Perth, The Ghan journeying through the red centre, and The Overland provides a relaxed connection between Melbourne and the South Aussie capital.
Cruise Whitsundays is described as Queensland’s “largest and most experienced marine operator’’ boasting island resort connections, day cruises including tours to the Great Barrier Reef and Whitehaven Beach, and the unique Reefsleep overnight encounter.
Across on the country’s west coast Rottnest Express runs a variety of daily ferry services from both Perth and Fremantle to laidback Rottnest Island as well as an assortment of carefully-crafted tours that spotlight the distinctive landscapes and lets visitors meet local wildlife like quokkas and seals.
So if it’s a voyage across the deep blue or a journey along a renowned rail route, Journey Beyond has travellers covered from coastline to the country’s core.
Visit the Journey Beyond website or reach out to Journey Beyond’s national business development team via email at traveltrade@journeybeyond.com.au
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Written by Sarah Nicholson, KARRYON contributor
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