In the spirit of Valentines Day, and to mark the powerful connection between travel memories and scent, Trafalgar (with a little help from French perfumery, Fragonard) has developed “the world’s first travel fragrance”.

Named after Trafalgar’s brand philosophy, ‘La Belle Vie’, the scent aims to reconnect guests to ‘The Good Life’, long after their travels are finished.

“When one travels, all five of our senses are used, but for me, the sense that stands out the most is smell,”  Trafalgar’s CEO Gavin Tollman said.

“It instantly transports us back to moments in time, connects us to places and reignites special memories. Trafalgar wanted to celebrate this core connection.”

Trafalgar’s CEO Gavin Tollman

Smelling of “delicate white petals and a hint of white grapefruit zest” the fragrance for both men and women is available exclusively for Trafalgar guests travelling through France, on itineraries visiting Paris, Eze and Grasse.

For guests travelling on Trafalgar’s Paris Explorer trip, the brand offers an included insider experience at Fragonard’s Parisian Headquarters.


An official Fragonard ‘nose’ will unlock the history and secrets of perfume, with guests being able to get hands-on during the experience, mixing-and-matching three components of the fragrance, to create their own version.

“When we met with Fragonard to talk about how we would further enrich our guests’ experiences, it quickly became obvious that by co- crafting La Belle Vie we would be able to offer a tangible way to unlock rich travel memories long after their travels were over.”

La Belle Vie

A Trafalgar Tribe Facebook competition is currently underway, giving Travel Advisors the change to win their own bottle of Fragonard’s La Belle Vie and a box of limited edition Krispy Kreme doughnuts via their local sales managers.

Would you love to try this scent?