From Friday 15 May, Tourism Australia will bring the country’s diverse tourism offerings into the living rooms of hundreds of thousands of Australians with a curated live program of virtual travel experiences to inspire them to dream about their next Australian holiday.
The new Live from Aus campaign is an extension of Tourism Australia’s With Love From Aus campaign and aims to reconnect Australians with the country’s unique wildlife, landscapes, food and wine, Indigenous, arts and cultural experiences through television, digital and social media channels.
Tourism Australia says:
“Live from Aus is a platform for Australia’s industry to continue to connect with travel lovers, giving them ideas and inspiration to explore Australia when travel restrictions lift and people can safely travel again.”
Get ready for some Hemsworth action no doubt in what looks like it’ll be a great kicker for the big domestic tourism push.
Live from Aus will kick off on Friday 15 May 2020 at 7:30 pm on Network Ten’s The Project with a special one-hour broadcast, called The Love Australia Project, sponsored by Tourism Australia.
This will be followed by a full weekend program on 16 and 17 May of live content on Tourism Australia’s social media channels.
Content will then be published regularly on Tourism Australia’s social media channels supported by links from Australia.com articles with information on how to plan a trip to those destinations.
How can you get involved?
- Join the Facebook event, watch the program of content on Facebook or YouTube and share it with your networks using #SeeAustralia.
- Stream your own events on your social media channels using the Live from Aus logo. You will be able to download the logo from 16 May 2020.
- Let Tourism Australia know about any live streaming events your business has coming up by emailing socialmedia@tourism.australia.com with Live from Aus in the heading. If the content is relevant for Tourism Australia’s audiences, Tourism Australia can help promote it.
- Submit your content ideas to be considered for Tourism Australia’s channels by emailing socialmedia@tourism.australia.com with Live from Aus in the heading. Tourism Australia will be releasing guidelines with more information about live streaming.
Find out more: www.tourism.australia.com/live-from-aus