Journey Beyond’s annual Sales and Marketing conference, which featured a host of industry expert speakers, wrapped up last week, leaving attendees buzzing with excitement and brimming with inspiration for 2025 and beyond.
Hosted at the Adelaide Marriott Hotel over three engaging days, the event brought together talent from across the company, including the leadership teams of Sales, Marketing, Product, and the Travel Centre.
The conference also featured an impressive lineup of industry speakers who donated their time, shared their expertise, and challenged the teams to push boundaries. Australian restaurateur and chef Luke Mangan highlighted the intersection of food, travel, and unforgettable guest experiences. Rob Dougan from Tourism Australia brought fresh insights into the nation’s evolving tourism landscape. Adam Schwab, CEO of Luxury Escapes, shared strategies for adapting to shifting customer expectations in the high-end travel space.
Adding to the inspiring roster, James Thornton, CEO of Intrepid Travel, discussed the importance of sustainable practices and meaningful travel experiences. Emma H. from House of Fine Wine explored the synergy between premium culinary offerings and elevated guest experiences, and Kerrie McCallum from News Corp Australia presented a thought-provoking session on storytelling and brand-building in a competitive market.
All of the speakers brought diverse perspectives, yet all shared a standard message: think beyond the ordinary, embrace innovation, and stay bold in the pursuit of excellence.
Collaboration and Creativity at the Forefront
Over the three days, 60 of Journey Beyond’s Sales, Product and Marketing colleagues from across Australia and New Zealand participated in interactive workshops, team-building activities, and future-focused discussions that energised everyone involved.
“Collaboration fuels our creativity and pushes us to innovate,” said Alicia Triggs, Executive General Manager – Sales and Partnerships. “Seeing the passion and drive across all teams has been incredible. It’s this kind of enthusiasm that will propel us into an exciting 2025.”
A Journey Beyond Ordinary into 2025
From the conference floor, it became clear that Journey Beyond has more big things on the horizon. With a renewed focus on innovation, growth, and delivering unmatched guest experiences, the company is poised to make 2025 a landmark year.
“There’s a real sense of momentum as we head into the new year,” said Justine Lally, Executive General Manager of Marketing. “Our teams are embracing fresh ideas and new possibilities, ensuring that we’ll continue to inspire guests through Australia’s most iconic tourism brands.”
Whether it’s showcasing the breathtaking landscapes of The Ghan, the indulgent luxury of the Indian Pacific, or the immersive experiences aboard Journey Beyond’s other premium products, the company is committed to setting new benchmarks in travel excellence.
Journey Beyond’s 2026 Season: First Release
The first release of Journey Beyond’s 2026 season is now live, offering travellers the chance to secure their spot on some of Australia’s most iconic rail experiences, all-inclusive outback tours, and eco-luxe resort escapes in Australia.
To learn more about what’s in store, check out the full release here.
