It’s out with the gold and in with the blue at United Airlines with the carrier unveiling their new look livery which they hope will bring a refreshed look to their fleet.
United said the design was a visual representation of their brand evolution, while still staying true to their 93-year history.
CEO of United Airlines Oscar Munoz said as their airline “improves and elevates” customer experience they are changing the way people think and feel about them.
“This branding captures that new spirit,” he said.
“This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”
CEO of United Airlines Oscar Munoz
The next iteration of United’s livery prominently features the colour most connected to the airline’s core – blue.
They’re keeping their iconic globe logo on the tail, which they say represents their “expansive route network of reaching 355 destinations in nearly 60 countries”.
The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue.
United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.
The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year
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