For its opening in late December, 2023, the management of Mondrian Hong Kong decided to focus on those who most needed a break, working with local NGOs to deliver free packages for some of Hong Kong’s single parent families. Here, we talk to General Manager Dirk Dalichau about the unique launch strategy.
Belonging to the Ennismore hotel group, the management at the 324-key Mondrian Hong Kong chose a launch campaign strategy with a difference – announcing a Single Parent Staycation package.
“As part of Mondrian Hong Kong’s commitment to giving back and being truly part of the community and our neighbourhood, we decided not to host VIPs and celebrities as our first guests – but to mark the beginning of our journey with those who would benefit most from a small getaway, while also introducing our brand in a meaningful way and starting our journey to use business for good,” explains Dalichau.
The hotel partnered with local not-for-profit organisations SoCo and the Hong Kong Single Parents’ Association on the initiative.
“Both SoCo and the Hong Kong Single Parents’ Association are recognised entities who have been providing valuable resources and assisting families here for a long time,” said Dalichau.
“By collaborating with these organisations, we not only extended our reach and made a positive impact on the lives of these families, but also supported these NGOs in their continued efforts to help,” he said.
“The response to the Single Parent Staycation package was overwhelming, with one organisation receiving more than 150 family applications on the first day. This incredible response demonstrates the need for such opportunities and motivates us to continue supporting this group in the long run. The families who participated in the staycation were filled with excitement and happiness. They expressed their gratitude through heartfelt messages and even hand-written thank-you cards from the children, which deeply touched our hearts,” said Dalichau.
The activity, says Dalichau, marked the start of the hotel’s commitment to the city and its neighbourhood, and points more broadly to its environmental, social and governance (ESG) policies.
“It demonstrates our care for people as part of our ESG plan for the future,” says Dalichau.
“To support this activity, we created a job-sharing scheme for single parents. Their challenge often lies in balancing work and family commitments. Mondrian Hong Kong will offer the opportunity for them to share one job with another single parent, whilst receiving full benefits. With the majority of single parents being female, it furthermore aligned with our vision to support women and create equal opportunities for all genders,” he said.
About Mondrian Hong Kong
The hotel is positioned in the heart of the Tsim Sha Tsui, in close proximity to the West Kowloon Cultural District. Spanning 40 floors, the hotel features 12 two-bay suites, views of Victoria Harbour and state-of-the-art wellness facilities. Dining options include Carna by Dario Cecchini, a contemporary nose-to-tail steakhouse; and Avoca bar with handcrafted cocktails and a 40th floor rooftop space for cultural collaborations.
Dalichau says that Mondrian Hong Kong will appeal to “all those who appreciate luxury lifestyle, a great location, wonderful design, friendly service, attention to detail as well as art and culture, people who celebrate innovation, creative thinking and those who get excited by wild experiments.”
For travel advisors who might consider recommending Mondrian Hong Kong to their clients, or for travellers planning their next Hong Kong getaway, Dalichau lists the following as his top five highlights of the hotel:
- “Fabulous food and beverage offerings that cater to diverse tastes and provide an exciting culinary experience.
- A heartfelt service with true appreciation for all guests
- Bold and modern design with inspiration drawn from local culture, creating a truly vibrant, authentic and memorable stay
- Fantastic location with great views and Immediate access to the MTR, located in the heart of Tsim Sha Tsui, allowing guests to easily explore the city’s attractions.
- In addition to our ESG commitment, our engaging and diverse art and cultural program that showcases local talent and immerses guests in the rich cultural heritage of Hong Kong.”
An introductory, room-only rate option of HK$2,340 per night (about AUD$445) is currently running. The hotel is also running a First Look Opening Offer, which includes a one-night stay, complimentary cocktails at Avoca, two complimentary tickets to M+ (a global museum of visual culture), and a unique gift. Rates start from HK$2,530 (about AUD$481).
For more information, visit ennisomore.com
