Norwegian Cruise Line (NCL) is kicking off 2023 with a big personnel announcement, appointing Jason Krimmel as Vice President of International.
As head of international business, Krimmel will oversee sales, marketing and brand communications outside of the US and Canada, including Asia Pacific.
Krimmel will focus on expanding NCL’s global presence by driving new sales opportunities and enhancing regional collaboration.
”During his 19-year tenure at NCL, Jason has championed several roles and headed various departments across the organisation,” said NCL Senior Vice President of Sales, Todd Hamilton, to whom Krimmel will report in his Miami-based role.
“His vast experience, international mindset and exceptional leadership make him the right person to strengthen our brand’s position with international trade and consumers while we’re preparing to welcome five additional ships of our ground-breaking Prima Class and extend our capacity by 40 per cent by 2027.”
In nearly two decades at NCL, Krimmel has held various positions including Vice President of Trade Marketing and Engagement and Director of Field Sales and Business Development, where he led all US-based Business Development Managers. Most recently he was Vice President of International Marketing and Global Creative Strategy.
“I’m excited to lead NCL’s international business and further grow our most-promising markets,” Krimmel said.
“The anticipated arrival of Norwegian Viva, the 19th ship in our award-winning fleet, and our return to destinations worldwide will allow us to fully capitalise on the unleashed pent-up demand for cruising worldwide and turn 2023 into NCL’s most successful year to date.”
Angell at helm in APAC
NCL APAC Vice President and Managing Director Ben Angell will continue to lead the brand in the APAC region, reporting to Krimmel.
In December 2022, Norwegian Spirit become the first NCL ship to sail Australian waters in nearly three years – and Karryon was on board.
Prior to that, the cruise line announced the expansion of its partnership with not-for-profit organisation Take 3 for the Sea.
Commencing this month, NCL will host a record-breaking 13 back-to-back themed cruises from 20 January to 27 March 2023.
