Brand USA, the destination-marketing organisation for the U.S., will return as an exhibitor at this year’s Asia-Pacific Incentives and Meetings Expo (AIME).
Recognising the potential value in the Australian MICE market, Brand USA will host a highly branded USA Pavilion in partnership with a strong contingent of U.S. tourism boards and suppliers.
Brand USA will share a stand with Los Angeles Tourism and Convention Board, Dallas Convention and Visitors Bureau, Fort Worth Convention and Visitors Bureau, Marriott North East and Marriott South East.
“The business market presents opportunities for Brand USA to explore new target markets and generate incremental visitation,” says Ollie Philpot, Director for Australia and New Zealand, Brand USA.
“Australian visitation to the U.S. has grown steadily over the last six years, reaching a peak of 1.2 million in 2013 and annual visitation is already up 5.2% year through to October 2014.”
Ollie Philpot
The Brand USA Pavilion provides the opportunity for U.S. destinations, products and services to promote the USA as a key destination for corporate visitors and the MICE industry. Brand USA and partners will be situated at stand B500.
A full list of tourism partners and representatives who will exhibit as part of Brand USA’s pavilion include:
- Brand USA – Tahnee Dobson and Rebecca Hyde
- Los Angeles Tourism and Convention Board – Craig Gibbons
- Dallas Convention and Visitors Bureau & Fort Worth Convention and Visitors Bureau – Geoffrey Hutton and Laurie Sprouse
- Marriott North East – Leslie Platt-Rao and Jim McCabe
- Marriott South West – Susan Weander
