Helloworld Travel has this morning announced the acquisition of New Zealand sports travel specialists, the Williment Travel Group, following its departure from the former First Travel Group.

Started in 1967 by former All Black Mick Williment, the business has a solid reputation as New Zealand’s premier sports tour specialist for rugby sevens, motor racing, tennis, rugby league, horse racing, netball, cricket, golf and rugby union.

It’s annual TTV is over $NZ15 million.

While consideration for the acquisition is not material, Helloworld said the acquisition was “an important strategic step in broadening Helloworld’s range of unique travel offerings for our network members”.


General Manager Williment Travel, Adair Cameron said, “The experience and knowledge our sports travel specialists have gained over almost 50 years gives them an intimate understanding of the elements that make a sporting tour a successful and memorable experience”.

“To now join up with the strength of the Helloworld Travel group will enable the business to broaden our product range and distribution options.”

General Manager Williment Travel, Adair Cameron

Andrew Burnes, Helloworld Travel CEO said The Williment team adds a new dimension to their New Zealand business and will allow them to “open up the amazing offerings Williments has to the market via our Helloworld network members”.


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What are your thoughts on the aquisition?