Klick Communications has relaunched as KlickX, with a new model which they believe will better serve the changing demands within the travel industry and allow for more team flexibility.

KlickX said they were inspired to make the changes because “travel brands require alternative ways of connecting with consumers with a focus on customer experience and deeper insights in demographics”.

The creative company will now be drawing on industry expertise to address the business needs of the industry segments including destinations, hotels, airlines, cruise lines and attractions.


Founder and director of KlickX Kim McKay said the way consumers and brands interact and how they attract and retain talent has changed significantly over the past ten years.

“A new way of working is needed so we deliver the solutions clients are looking for,” she said.

As part of the changes, which have been trialled over the past six months, KlickX global staff will have the flexibility to choose where they work from client’s locations and around the world.

This is supported by the thinking that those working in travel, should travel.


The agency has also put in place an AI cloud-based tool that delivers emerging consumer trends and gathers insights to inform strategy.

A panel of senior industry experts in customer experience and innovation has also been curated.


Are you excited to see the changes come to fruition?