Well-known industry leader, Pete Rawley, believes that in a world where disruption is the norm, the transformation of the travel industry’s representation space was long overdue.

He believed this so strongly in fact, that he decided to step in, founding a new sales and marketing representation business, The Evolution Travel Collective.

According to Pete, there was a gap in the industry and he knew he could fill it.


“I believe the time is right for the representation sector to evolve. Evolutional Travel Collective is a hybrid model that is new to the Australian and New Zealand travel industry.”

Pete Rawley

“We are not a traditional GSA business, nor are we a representation company that only offers day to day sales calls,” he said.

He said his company would aim to maximise results for partners and clients through its “unique structure and experienced team”.


“ETC is built on providing the highest quality representation for wholesalers and tour operators looking for a cost-effective solution within the region,” he said.

He also expects the company will increase sales conversion with all enquiries directed back to the partners’ own specialised reservations team.

ETC will leverage “historical relationships” to develop regional growth strategies with retail networks.


Pete himself has almost three decades of experience in the industry, including heading up three of the major small group operators within the region.

Over the coming weeks, ETC will be announcing their first represented wholesaler/tour operator partnerships, with several ‘well known global and Australian businesses’ believed to be part of the initial ETC portfolio in 2019. SO STAY POSTED.

See more at www.evolutiontc.com.au.

What do you think of Pete’s vision? Let us know below.