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NEW PLAYER: Travel at 60 launches an OTA, travel packaging and a travel agency

A new player has come onto the Baby Boomer travel scene with digital media brand Starts at 60 announcing an expansion of its Travel at 60 brand.

A new player has come onto the Baby Boomer travel scene with digital media brand Starts at 60 announcing an expansion of its Travel at 60 brand.

It will now encompass an online travel agency, travel packaging team, and full-service travel agency.

The new offerings will start today, led by Commercial Director Travel, Wendy Harch who will oversee a team of travel agents, marketing professionals, travel journalists and product contracting experts at Starts at 60’s head office in Brisbane.

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Travel at 60, which currently has 160,000 people signed up to its mailing list, will be bringing its travel deals and offers to startsat60.club members.

“It’s an exciting time to be serving the Baby Boomer traveller, possibly the largest growth market for online travel in this country,” Commercial Director Travel at 60 Wendy Harch said.

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“As an ATAS registered travel agency, with an online media platform to be able to inspire them, our consumer will be able to get the best of the online and offline worlds in one place.”

Commercial Director Travel at 60 Wendy Harch said.

Travel at 60 says they are working with “the country’s best wholesalers and travel operators direct” with the ambition to build holidays more interesting to and suitable for the emerging baby boomer market.

Travel at 60 will offer holiday packages, cruises, and group departures.

The company will not be limiting their service to the over-60s, encouraging Baby Boomers booking holidays for their children and grandchildren to leverage the company’s experience in complex bookings.

 

What do you think of the new launch? Let us know below.