Accor has acquired FASTBOOKING, a digital services provider to nearly 4,000 hotels worldwide with its two main markets being Europe and Asia.
FASTBOOKING provides hotels with website development, distribution channel management solutions, digital marketing campaign management, revenue management optimisation tools and competitive intelligence.
“The take-over of FASTBOOKING will help speed up the implementation of our digital strategy.”
Sébastien Bazin, Accor Chairman and Chief Executive Officer
The French company will continue to deliver innovative solutions designed to improve the performance and visibility of its clients, while operating independently within Accor.
“Following the acquisition of Wipolo last October, this new transaction enables us to further expand our capabilities and strengthen our digital expertise for the benefit of our hotels. While maintaining its independence, FASTBOOKING will now enjoy the support of a global leader capable of providing the resources it needs to make the most of its enormous potential, so that it can continue to innovate for an even larger client base.”
Jean-Gérard Galvez, FASTBOOKING Chairman and Chief Executive Officer
“Accor’s investment in FASTBOOKING marks the beginning of a new phase in our development,” Galvez added.