So it looks like Airbnb may have changed the game again, this time with the launch of Trips, which brings together where to stay, what to do and the people you meet all in the one place.

Similar to Google’s Trips, Airbnb’s Trips is a people-powered platform designed to make travel both easy and magical by allowing users to organise key elements of their holiday – such as experiences, destinations and homes – in one place, with the possibility of adding flights and other services in the future.


Trips will make travel magical again by immersing travellers in communities around the world and giving them unprecedented access to local passions and interests, such as like violin making in Paris or marathon running in Kenya. It will allow them to discover the hidden gems that only locals know about via personal recommendations, and socialize with other travellers and locals at exciting events.

Add that to three million bookable homes, and Airbnb becomes the one place to go for a truly different kind of travel experience. It’s basically like an OTA through the disguise of a booking platform.



Having already transformed where people stay when they travel through people-powered hospitality, Airbnb is taking this same people-focused approach to the rest of the trip and, in doing so, providing a way for people to make money from their passions and interests.

“Until now, Airbnb has been about homes,” said Brian Chesky, Airbnb CEO. “Today, Airbnb is launching Trips, bringing together where you stay, what you do, and the people you meet all in one place. We want to make travel magical again by putting people back at the heart of every trip.”

According to Airbnb: “Booking travel today can be complicated and stressful. With Trips, Airbnb aims to make it easy with one app to book most of your travel needs. Trip Itinerary is a new feature that brings together everything the traveller needs to know into one simple timeline, with the ability to easily book and add Experiences or things to do. Over time, this capability will evolve based on machine learning to dynamically suggest personalized and contextual, i.e. based on location, recommendations during a Trip. Airbnb’s vision is to ultimately cater for every aspect of a trip, making it both easy and magical from start to finish.”

How do you see this impacting the brick and mortar travel agent?