MG Group, Southeast Asia’s largest B2B hotel aggregator, has officially launched in Australia, bringing agents nationwide access to competitive rates, real-time availability and local support through its MG Bedbank division.
The launch marks the first direct-to-agent move in Australia for MG, which has long been a behind-the-scenes supplier for major brands across the region.
Australian-first access to Southeast Asia’s top inventory
Backed by a 25-year legacy in Asia and more than 8,000 B2B travel buyers globally, MG Bedbank’s local launch connects Australian agents to over 350,000 properties worldwide— including 9,000+ directly contracted hotels through its proprietary platform, JARVIS.
The portfolio includes 5,500+ hotels in key Southeast Asian hubs such as Bali, Singapore, Bangkok and Phuket.
“Australian travellers consistently rank Southeast Asia among their top destinations,” William Newley, Vice President and Director of MG Group said.
“We’ve long been a key partner to AU/NZ travel brands, and now we’re excited to directly empower Australian travel agents with our trusted inventory and best-in-class technology.”
New B2B tech, local team and launch incentives
The launch includes the rollout of MG’s JARVIS booking platform to Australian agents. The platform delivers:
- Real-time rates and availability
- Agent-controlled markups
- API integration
- Branded vouchers and receipts
- Flexible payments
- Loyalty and incentive programs
MG Bedbank’s local operations are led by General Manager James Whiting and Business Development Manager Karli Donaldson—two well-known industry figures with deep roots in Australian travel retail and wholesale.
“We know what agents need,” Whiting told Karryon. He added that many agents have already been booking MG product unknowingly for years—just under different branding. MG Bedbank’s formal arrival brings that offering front and centre, along with the tools and visibility to match.
“MG Bedbank fills a longstanding gap in the Australian market,” Whiting said.
“Agents have been asking for better direct access to Southeast Asia’s top inventory—and now they have it, backed by local support and a platform that makes selling and servicing easier than ever.”
Support designed to help agents outpace the OTAs
MG Bedbank operates with an agent-first model that’s intentionally built to help agents compete with online travel agencies. That includes full white-labelling, no customer data collection, and no consumer-facing branding.
“We’re not here to compete with agents—we’re here to help them win,” said Whiting.
The service promise includes a locally prioritised support line and industry-leading WhatsApp response times—averaging under 30 seconds.
“When you’ve got a client in front of, waiting on hold just isn’t good enough,” Whiting said.
“We designed our service to make sure agents never feel left behind.”
“Support is the thing that agents are really struggling with,” he said.
“We’re well and truly staffed in that space to make sure we’re here when you need us.”
Agent workshops and training events scheduled
To celebrate its launch, MG Bedbank will host a national series of workshops throughout May 2025. The sessions will offer:
- Hands-on system training with the MG platform
- Southeast Asia destination insights
- Early-bird commission offers
Agents can register via https://www.mgbedbank.com/siteinfomgmt/registration/newagent.
KARRYON UNPACKS:
MG’s arrival gives Aussie agents real-time access to Southeast Asia’s most-booked destinations—plus localised tools and service built to outpace the OTAs.
