For the stats fans, Tourism Research Australia’s new LIVE Framework (Longitudinal Indicators for the Visitor Economy) looks at the wide-ranging impact of tourism on regions and communities across economic, environmental, social and institutional factors.
The new data dashboard will track tourism growth and properly quantify its contribution for the first time, allowing researchers, industry, experts and governments to accurately measure the sector’s overall sustainable growth to make more informed decisions.
While TRA already measures tourism benefits in visitor numbers, spend and employment, the LIVE Framework goes beyond economic metrics to provide a more holistic view of Australia’s visitor economy.
These additional factors will increase awareness of issues that affect sustainable tourism development in Australia.
The LIVE Framework tracks 21 indicators in its initial rollout, including inbound international flight capacity, perceptions of Australia as an accessible travel destination and tourism-related greenhouse gas emissions compared to other countries.
The need for better and broader indicators is a key action outlined in the THRIVE 2030 national strategy for the tourism and travel industry.
Reporting on both economic and non-economic factors, the LIVE Framework follows reporting practices adopted in other countries and global organisations, such as the European Union.
Caravan Industry Association of Australia General Manager, Research & Insights Peter Clay welcomed the new sustainable tourism framework.
“At this critical time for Australian tourism, it provides a balanced approach to managing tourism growth that considers the needs of communities, industry and our environment,” he said.
“The framework’s timing couldn’t be more important as we navigate increasing visitor numbers and growing consumer demand for sustainable experiences as well as climate change-related challenges.”
For more info, head to tra.gov.au
