Travel commerce platform, Travelport has acquired a majority stake in leading German tour operator distribution company, travel-IT.
The strategic investment will significantly increase Travelport’s presence and reach in the German leisure travel industry, which at approximately €26 billion, is Europe’s largest.
A substantial portion of the leisure travel sector in Germany is comprised of tour operators offering their content, either on a pre-packaged or dynamically packaged basis. travel-IT provides a platform that enables the real time offer, search and booking of the unique content from all the major operators serving Germany, to consumers who purchase from travel retailers.
Over the past two years alone, Travelport has strategically invested over $475 million in developing its Travel Commerce Platform to address the trends, inefficiencies and unmet needs of the global travel industry.
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Travelport makes content available from some 400 network and low cost airlines, 600,000 individual hotel properties, all the major car rental companies and a host of other travel related content on its Travel Commerce Platform.
It will now bring all of this experience and innovation to travel-IT’s business, introducing this powerful and highly competitive means of access for German tour operators to sell the widest range of products possible through on-line and off-line travel agencies, with state of the art features and capabilities.
Travelport’s participation in equity of travel-IT was part of a wider transaction which also saw some of the leading German tour operators invest alongside.
“It [the investment] will allow us to offer a full range of product and content for the largest economy in Europe, to both traditional and on-line retail travel agencies, supported by several of the leading tour operators in Germany.”
Juergen Witte, Travelport managing director in Germany and Switzerland