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USA Discovery Program Off and Running

Brand USA’s new online agent training platform, the USA Discovery Program, has been well received by the travel trade.

Brand USA’s new online agent training platform, the USA Discovery Program, has been well received by the travel trade.

Tegan McCarthy, travel consultant at We Know Travel, completed the Regional Expert badge and the first eight experience badges, and has won a coveted spot on the Brand USA and Qantas MegaFam this November.

McCarthy will be joined by 51 other leading travel agents who will experience five different itineraries showcasing the best of U.S. live entertainment in five different destinations: Utah, Denver, Washington DC and New York, Memphis and Nashville, and a mystery destination . Tegan has chosen to participate in the Memphis and Nashville itinerary.

“I was really excited to hear I had won a spot on the MegaFam. I was particularly happy as it has a live entertainment theme – being a musician myself, most of my trips revolve around places I can see live music and the U.S. is a definite favourite.”


“The USA Discovery Program is a great, in depth training program – there’s so much information in a really easy to use lay out. My favourite modules were, of course, Music/Heritage/Culture and Food and Drink (being really good at eating!).”

She added, “I would recommend agents jump in and discover more about the United States. I know I will be using the information I revisiting the modules for different itineraries to help piece things together. It’s a pretty big place as we know and I learned quite a bit – especially about places a little off the tourist trail!”

Just one month after the launch of the USA Discovery Program, over 80 agents across Australia have completed the Regional Expert badge.

“We’re thrilled with the response to the USA Discovery Program so far.”

                  Ollie Philpot, Brand USA Director Australia and New Zealand


“We have had over 700 agents across Australia and New Zealand register and 300 agents have completed badges. The most popular specialist badges so far are Big City Buzz, followed by Winter Sport and Food and Drink.”

Discover USA_middle

The USA Discovery Program, found online at www.usadiscoveryprogram.com.au provides agents with straightforward information on the U.S., broken down into regions, experiences and holiday themes, to provide a holistic overview of the USA and to enable cross-selling on all aspects of sales to the USA.

The online course gives agents complete flexibility to complete the training in their own time, at their own pace. All of the training is bite-sized with quizzes broken down into different modules such as regions or experiences. After the agent passes a set of quizzes, they will be considered a USA specialist in that area and earn a badge of recognition for that area of expertise.

Are you planning to use the training platform?