After 45 years of leading small groups to share life-changing adventures in far-flung destinations, Intrepid Travel has announced that the Peregrine Adventures brand will be phased out from January 2022, as the operator focuses on extending its higher-end travel options under its Intrepid Premium and Comfort ranges.
Founded in 1977 with its first trip embarking from the foothills of Nepal, the much-loved Peregrine Adventures brand has been part of Intrepid since 2012 and in 2021 offered 186 itineraries in 62 countries.
The Peregrine name stemmed from the word ‘Peregrinate’, meaning to migrate, walk or take a pilgrimage – fitting for their humble beginnings as a trekking company that grew into a premium adventure travel brand.
Intrepid says the brand simplification will support Intrepid’s ambitious growth strategy as the business aims to become the first purpose-led $1 billion adventure travel company.
“By focusing all of our expertise and energy into one brand, we can deliver an even better sustainable experience for our customers while ensuring local communities benefit from tourism, too,” says James Thornton, Intrepid Travel CEO. “
“We’re confident Peregrine customers will love our new Intrepid Premium range, which offers all the inclusions and experiences they’ve come to expect, plus our highest standard of accommodation, best tour leaders and even more choice,” he adds.
“Thank you to everyone who has been a part of Peregrine Adventures over the years and we look forward to having you on the next part of the journey with Intrepid Premium.”
The shift will also provide customers with the widest range of sustainable experience-rich travel.
In a similar move, Intrepid successfully phased out the Geckos Adventures ‘youth’ brand in 2018 to transition to its popular 18 to 29s range.
Intrepid Premium features Intrepid’s highest standard accommodation (on average 4-star) and exceptional on-trip experiences. Like all Intrepid tours, the range is designed to minimise travellers’ environmental footprint while maximising their positive impact on local communities.
From January 2022, Intrepid will offer almost 300 itineraries in 73 countries across the Intrepid Premium and Comfort ranges.
Intrepid Premium tours will be offered in 40+ popular destinations, including Vietnam, Cambodia, Peru and Morocco, with trips commencing in early 2022.
Peregrine Adventures customers and agents with Peregrine Adventures credits will be supported through this transition, with a number of flexible options available for future travel plans.
Intrepid will be reaching out directly to travel agents to discuss the change and the options available to them.
Over the past 32 years, Intrepid has grown from one of Australia’s most successful travel companies into an internationally recognised travel brand. In 2019, the company posted record financial results and carried some 460,000 travellers to all corners of the globe. More recently, Fast Company named Intrepid as one of the Most Innovative Companies in 2021.
Find out more about Intrepid Premium and Comfort here.
You can download Intrepid Travel’s 2020 annual report here.