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Primus Sydney to Become Luxe Kimpton Hotel In 2021

Pro-invest and IHG Hotels & Resorts will be reopening Primus Sydney as Australia’s first Kimpton Hotel in October 2021.

Pro-invest and IHG Hotels & Resorts will be reopening Primus Sydney as Australia’s first Kimpton Hotel in October 2021.

Luxe lovers, get excited.

Kimpton Hotels & Restaurants will finally arrive in Australia this year, with IHG Hotels & Resorts and Pro-invest Group planning to convert and reposition Sydney’s Primus Hotel as Kimpton Sydney.  

As a heritage-listed 1930s Art Deco revival of inter-war period architecture, and a history as the former Sydney Water Board Building, the Primus Sydney property almost sings with Kimpton personality.

The brand claims that the hotel’s bold design, iconic red columns and boutique luxury personality will embody its message perfectly and, once it has completed the revamp of its lobby, guest rooms and F&B, it will be undoubtedly a brand-defining flagship product for the region. 

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Kimpton Hotel Sydney
Kimpton Sydney

Kimpton Sydney will open this October with 172 unique design led rooms and suites, a rooftop swimming pool, conference and event spaces that are bathed in natural daylight, as well as a range of innovative culinary experiences that are built on Kimpton’s legacy of locally loved restaurants – including a lobby bar, rooftop restaurant and a café.

The brand’s lifestyle programming will be delivered through various complementary experiences including a morning kickstart coffee and tea, yoga lessons, bike rentals, and Kimpton’s iconic Social Hour – where guests can get a feel for its “signature heartfelt service” and foster “genuine human connections” over complimentary wines in the evening.

Furry, four-legged friends are also welcome, with Kimpton’s pet-friendly approach and dialled-up pet offerings (“If it fits in the elevator, come on in!”) 

Leanne Harwood, IHG’s Managing Director – Australasia, Japan & Pacific, said: “I can’t tell you how excited we are to finally bring the Kimpton Hotels & Restaurants brand to Australia.

“We are very mindful of how special the Kimpton brand is, and that’s why it’s been so important to us that we only bring it to market with the right owner and when we have the perfect property to bring it to life.

“The Primus Sydney property oozes Kimpton character, as soon as we saw it, we knew it had to wear the Kimpton badge, and we are so glad Pro-invest agrees and has put its full weight behind the brand.”

Kimpton claims that it sits apart from the stereotypical CBD luxury hotel mould, and the trendy midtown precinctlocation of the Sydney hotel is the perfect fit for Kimpton’s guest profile – with the State Theatre and Capitol Theatre both a stone’s throw away, along with the heritage-listed QVB retail precinct, performing arts centres and International Convention Centre.

Header image: Kimpton Fitzroy London