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Contiki uses Instagram stories to market travel to millennials

To launch its latest adventure itinerary in Asia, youth travel operator, Contiki is hosting an epic experience for leading millennial media outlets and popular social influencers.

To launch its latest adventure itinerary in Asia, youth travel operator, Contiki is hosting an epic experience for leading millennial media outlets and popular social influencers.

The likes of Buzzfeed, MTV, Popsugar and nine.com.au are joining influencers, Nathan McCallum, Helen Chik, Lucette Romy and Olive Cook on a bespoke trip to explore the new hotspots of Thailand and Malaysia.

Constantly at the forefront of innovation and utilising the ever-evolving online and social space, Contiki is emphasising real-life and real-time content to trigger conversations on the new Bangkok to Singapore itinerary.

Young travellers and agents can follow Contiki’s Instagram or check out the influencer’s social channels to see what they are getting up to when staying in tree houses at Surat Thani National Park, taking a sunset cruise from Langkawi Beach and picking strawberries on a hike and bike ride through the Cameron Highlands.

“We love sharing the adventures our travellers experience whilst seeing the world with Contiki. Instagram and especially Instagram Stories are increasingly one of the best ways to engage with our travellers who constantly desire inspiration for their next trip”

Katrina Barry, Managing Director Contiki Australia.

Partial to a print & complementary Thai blow dry ???@spell_byronbay & @contiki ?#contikiasia16

A photo posted by OLIVE ROSE COOKE. (@olivecooke) on

For more information on Contiki’s trips throughout Asia, Europe, USA, Canada and Latin America visit contiki.com.

What do you think about Contiki’s Instagram campaign?