Flight Centre is adding a new chapter to its travel brochure story this week with the launch of a new range of Flight Centre branded brochures.
The retail giant will this week unveil a new range of Flight Centre branded brochures for its consultants and customers in Australia.
The 78 page Britain & Ireland brochure, the first in the range, will be available in-store from November 1 and will highlight Flight Centre’s most popular products.
The new brochures feature a welcome note from The Captain himself, need to know and inspirational top tips and a variety of touring and hotel options. There are also sections on rail and canal cruising and car hire.
Flight Centre tell us that 14 more ‘best of’ destination brochures will be rolled out in the coming months.
Traditionally, Flight Centre has used in-house, Infinity-branded brochures to showcase their range of global wholesale products. The move represents a change in strategy to better leverage off the Flight Centre brand with consumers.
Looking at the highly creative launch photo featuring FCTG CEO, Skroo ‘Queenie’ Turner and Flight Centre brand Executive GM Leisure, Tom ‘Beefeater’ Walley, it’s clear that the new brochure range already has the royal seal of approval.
We can’t wait to see what they do to launch the other 14 brochures.
A celebratory beer and brochure promotion perhaps? You never know.
Official Flight Centre beer: Not selling anywhere soon. (We made this up)
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