Flight Centre is going ‘hyper’ all around world and has opened up a new and interactive hyperstore in Chester, UK – the first outlet of its kind in the city.
While Sydney patiently awaits the opening its first hyperstore on George Street later this year, Flight Centre UK opened the doors the new department store-style agency, this week.
The Bridge Street property celebrated its grand opening with a number of customers on hand as well as a local Sheriff and Sheriff’s Lady.
All guests received a goodie bag filled with travel-inspired products, and one attendee was lucky enough to take home a 12-day holiday.
The new property is based on the same design as the one in New York and similar to those in Perth, Brisbane, Melbourne, Darwin and Adelaide. It will offer more of a holiday shopping experience in a larger venue. Additionally, the space is split into different sections based on travel sector with experts in each division.
Each agency also features LCD screens and interactive displays.
Chester’s hyperstore will offer customers airfares, tailor-made travel experiences as well as a collection of beach and city getaways. Plus there’s the company’s stand-along brands, which will be heavily represented.
Flight Centre UK’s Retail Managing Director, Alison Zacher, said the group is constantly looking for new ways to improve the store network and the Chester hyperstore will serve as a hub where clients can experience travel product and receive one-to-one support.
“The store has been designed in a way that allows us to showcase our specialist businesses to customers and will incorporate new features that create a more exciting retail environment.”
Alison Zacher, Flight Centre UK
“These features will include dedicated product zones, digital signage and various tools that will allow us to assist customers to fine-tune their travel plans.”
Meanwhile, over in Australia, the Sydney hyperstore is scheduled for a December opening and will be situated between the Hilton Hotel and Lowes.
Inspired by Apple, the agency will take up 1,013 sq m of space and will be positioned ‘as a destination shop’.
