GTI Tourism has been appointed as the Australian public relations representative for active travel company, Butterfield & Robinson.
Effective immediately, GTI Tourism will be responsible for driving awareness of the company’s portfolio of high-end, travel experiences through a proactive and creative press office, familiarisations and profiling opportunities.
GTI Tourism founder and managing director, Sarah Anderson said GTI Tourism is thrilled to be representing Butterfield & Robinson, a client that will further diversify the agency’s client list.
“Butterfield & Robinson is a well-respected global brand offering premium travel experiences that provide a balance of adventure, culture and sophisticated dining with lodging options.”
GTI Tourism, Sarah Anderson Founder and MD
“Our team has widespread experience and expertise in representing luxury tourism brands and product, and Butterfield & Robinson is an exciting addition to our list of clients.
“We’re particularly delighted to begin working with Butterfield & Robinson as the company prepares for its 50thanniversary celebrations, which will see new itineraries launched, crafted and shaped on five decades of expertise and favourite moments.”
Founded in 1966, Butterfield & Robinson has perfected the art of slowing down to see the world. Initially specialising in European tours, the travel company has since expanded to offer over 100 trips across six continents.
Today, the Canada-based company designs premium experiences for groups and individuals across Africa, Asia Pacific, Europe, North America and Latin America, each offering exceptional lodgings, incomparable access, stellar wines, food and experienced guides.
It is the combination of luxury and activity that stands the company apart from its competitors.
Butterfield & Robinson’s President & CEO, Norman Howe, Butterfield & Robinson said he is looking forward to working with GTI Tourism to drive awareness in Australia, where there is great potential.
“With 50 years under our belt, providing incredible experiences to travellers from around the world, we know experiential and active travel has huge appeal amongst Australians, and we’re thrilled to have GTI Tourism on board to raise our profile in this market.”
Norman Howe, Butterfield & Robinson President & CEO
“We’ve selected GTI Tourism knowing with their exceptional media contacts and strategic approach to PR within the tourism sector that they will be able to generate valuable exposure for us.”
